How To Publish More Consistent Content. Infographic
We all want to publish more consistent content. We need every piece to hit higher reach, or at least the same as the previous post did. But does it always work? No. It doesn’t.
The next infographic we present on our pages is simply talking about this issue. And only. The infographic has a couple of formulas I would like to concentrate my attention for.
1. How to find the perfect number of posts that will achieve your goals?
Guys from CoSchedule simply suggest to divide your ‘Views’ goals by number of an average (they do not say average though) amount of views. If you have, for instance, 1000 views for page, and you want to hit an 8000 views ceiling, you need 8 posts the marketing infographic suggests.
Well, my own experience suggests otherwise, that it’s only and always about maths 🙂 But let’s see the other formula.
2. How to plan consistent content to meet your marketing goals?
And the formula here is genius. Simply subtract the number of current posts you do from the number of posts you have to do and there you go. I do agree with the fact that we have to build a momentum, but nothing is that easy as mentioned above.
Get yourself acquainted with the infographic and then see a couple of extra suggestions from us.
Every company, and we do appreciate each efforts, is trying to do what it does best. But content is a little bit more complicated than simply scaling up the amount of posts and hitting the sweet spot by simply doing just that. The type, the quality of content matters. Seasonality…
We have been doing some advertising activity on social media including facebook, and guess what? The price per acquisition is going up big time during summer period and the number of actual acquisitions goes down. We can not simply reach audiences by feeding them anything.
And the above thing is a simple maths. The calendar part of it is more sensible, however, is poorly covered.
However, some might still like this piece – it makes you think of your actions, reminds of what’s necessary and importantly tells you to publish more, which is not a bad thing.