Mobile Marketing Mistakes. Infographic.
Formstack has put together a nice infographics with 5 reasons why the mobile strategy isn’t working and what to do about it.
Reason 1: You are not building an app or mobile optimised site.
You need a mobile site designed for mobile. That simple. Consumers today don’t have patience for poorly functioning mobile sites. Fortunately, these upgrades do pay off – mobile-optimized sites have 15% greater unique clicks and 46% of shoppers are less likely to shop around for other options when they’re using a company’s mobile app.
Reason 2: Not optimising for tablets, too.
Same opera. It’s just a reminder that there’s more than one kind of mobile device out there. Make sure your mobile site renders just as well on tablets of all sizes as it does on the traditional smartphone screen. Interesting insight: Ultramobiles (incl. tablets, hybrids and clamshells) have a projected growth rate of 54% beyond 2014!
Reason 3: A lacklustrer call to action.
When users grab a smartphone to search, they have a specific intention – whether it’s food, an appointment, or a coupon. Make it incredibly easy for them with a well-defined call-to-action button. Did you know that an average smartphone conversion rates up 64% compared to the average desktop conversion rates? And mobile advertising is projected to reach $46 billion by 2019.
Reason 4: No social autofill.
If your forms are too long, your visitors will leave! Offering social autofill not only reduces time on site – it’s a sanity saver, too. An insight: 64% of mobile users leave sites due to forgotten logins and lack of autofill access. 77% of users prefer social logins over passwords! Exciting stats.
Reason 5: Too much content on your mobile site.
The quantity of content on your mobile site, as well as its quality, is a big part of the design equation. Mobile screens are smaller, so it’s harder to scroll. So make sure your most important content displays in the top few pixels of the page. Some insights: 57% of users say they won’t recommend a business with a poorly designed mobile site.