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3 Tech Trends Marketers Should Watch In 2015. Infographic

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Every year Google tried to predict top trends in different sectors. This time, they have tried to guess what’s to come in 2015 and outlined top 3 trends. Although they appreciate that they don’t have crystal balls, suggested trends look interesting.

2015 Tech Trend 1: Connected Life Platforms Are Emerging

The ‘Internet Of Things’ is officially a thing. As devices proliferate and start to work together, connected objects will become platforms for your life. They will help you with the things you do every day – from entertainment to driving to taking care of your home.

What this means for marketers:

Connected objects will create more data – use it to create better experiences. Make recommendations based on preferences. Tap into programmatic technology to deliver relevant ads in real time. Use data-driven insights to up your customers service game.

2015 Tech Trend 2: Mobile Shapes The ‘Internet Of Me’

Our smartphones are getting smarter. As the hub for all these connected platforms, it can use lots of data to create better, personalised experiences. The ‘Internet Of Me’ – all to simplify your life.

What this means for marketers:

The mobile device is the remote control for our lives. Make sure consumers have a great experience with your brand on their smartphone. Use context to make it even better – content about their location, ads with local inventory, one-click ordering.

2015 Tech Trend 3: The Speed Of Life Gets Even Faster

Online or off, we can now get information, entertainment, and services in the exact moment we want them. These quick moments of decision making happen constantly – and the more connected we are, the more the will happen.

What this means for marketers:

Consumers expect to get what they want in the moment they want it. Think about what this means for your business – 24/7 customer support? On-demand delivery? A more comprehensive keyword strategy? Make interactions as fast, simple, and easy as possible and make sure they are useful in all the moments they matter.

All these tech trends are supported and solidly backed up by some search and research data. Check the infographic below out for more.

3 Tech Trend Marketers Sould Watch In 2015

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Infographics Marketing
Hi! I am Aslan. And I am publishing on behalf of Marketing Infographics. Having a background in marketing and advertising, as well as online publishing and blogging, I thought that there is a bunch of interesting content which is not seen in many parts of the world and started up this blog. It's made for marketers, lovers of great content and infographics, for those who have no time to read and analyse heavy texts and bulky data, and for those who want to save that precious time for something else.

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