Why People Like, Share, Comment On Facebook. Infographic
Another great marketing infographic from QuickSprout which tells us about why we like on facebook, why we share on facebook and why we comment there. Interesting?
To be very honest, I don’t know why I do this myself, so let’s take a look at the data. You can’t deny the quality of the infographic itself is great design and creativity wise.
Facebook taps the brain’s pleasure center. That’s bold. But here is the point: studies show that psychological reactions like pupil dilation as an indication of happiness when people are browsing their Facebook.
Why we like posts on Facebook?
According to Facebook, ‘Like’ is a way to give positive feedback or to connect with things you care about. On average, 44% of Facebook users ‘like’ content posted by their friends at least once a day! And 29% are doing so several times a day.
Here are 4 reasons of why we like on Facebook:
1. It’s a quick and easy nod;
2. Because it helps us to affirm something about ourselves;
3. It helps us to express virtual empathy (isn’t this the same as the ‘nod’?);
4. Because it’s practical and we’ll get something in return.
The fourth point is interesting, let’s have a look at the data back up it has:
– 49% support the brand they like;
– 42% get a coupon or discount;
– 41% receive regular updates from brands they like;
– 25% participate in contests;
– 31% share personal good experiences;
– 27% share interests/lifestyle with others;
– 21% research brands when looking for specific products/services;
– 20% see friends that have already ‘liked’ or are a ‘fan’;
– 18% a brand advertisement;
– 15% recommended to fan the brand;
Knowing the reason why we actually like, let’s see the reasons of why we comment. Expressing opinion verbally is not the same as nodding, liking could also have tons of different meanings. Commenting is different though.
Why we comment on Facebook?
- Does any of you feel lonely quite often? We are trying to steer clear from an idea of being lonely don’t we? We don’t talk about it much, but the research cited on this marketing infographic found that when students updated their Facebook statuses more often, they reported lower levels of loneliness.
- One of the key things which could potentially stop us from posting is self-censorship. A survey run more than 2 weeks which was tracking the activity of almost 4mn people showed that 71% of users type out at least 1 status or comment and decide not to submit. I wonder if the world would have been different if everybody published what he actually thinks. But this might not be the case, as on average, users changed their mind about 4.52 statuses and 3.2 comments!
Now why we share on Facebook?
A poll run by Ipsos shows that people primarily share interesting, funny, important (this is a broad definition) things and beliefs. This is some sort of self-expression, which leads us back to point one in the ‘why we like’ section.
I hope you enjoyed this infographic as much as we do here in Infographics.Marketing.